negative space logodesignlove
It's tough to beat some clever use of negative space. 3. This is an extremely clever way of talking to the audience and help them stay connected with the brand through creativity. Very inspirational, great resource to have on hand while designing! What typeface would you have chosen, Eric? obviously there is value to such discussion. I especially love the food writers guild! The Guild of Foodwriters is a little bit special if you ask me and I love the ED logo as it says everything in one simple icon. We should answer these questions? Maybe that’s the distinction… perhaps they don’t intend to grow their brand beyond its’ boutique niche. You should also check the Toblerone logo, well, the chocolate is my favorite. The Human logo is my personal favourite. Correct me if I wrong. The Landfit logo was designed in 2008. Browse thousands of the best negative space logo designs below or create your own negative space logo using our logo generator. Its a poor execution, but a very smart idea. I caught them all and felt silly for NEVER having noticed the arrow in FedEx before this. Cheers I believe the Carrefour logo was redesigned by Miles Newlyn: http://www.newlyn.com/work/client/carrefour, what about thirty-twos logo? Blimey, what more do you want a brand marque to do? We need to remember that we don’t own our brands our customers do. Has been soooo overplayed, unlike any other logo idea I’ve ever seen. We are not their customers. The letters are arranged to look like a plug and I never noticed it until my Graphic Design instructor pointed it out. I think it’s a bit of a stretch to say your Henri Erhart monogram employs negative space in the way most (all?) But the space itself creates an object related to the topic of the logo or any other design. Perhaps they don’t want to appeal to the masses? It is certainly difficult to choose a favorite logo from the ones here. Reminds me of the new Showcase (TV network) logo. It isn’t an amateur piece of work and not an off-the-shelf mark bought from a crowd source site. Inspirational. no clever use of negative space? David, this is a great list! But, such a richly loaded logo also gives people reason to avoid it. Great post, David! Negative space refers to the space around and between the subject(s) of an image or design. LT. Great collection of logos. I found this article very fascinating, and is an excellent showcase of creativity from around the world. I’ve never noticed the arrow in FedEx either… Hi Ray, thanks for your concern but ‘genius-ness’ was indeed what I intended on typing. Currently Snooty Peacock appears to be a small boutique brand. It doesn’t need to be. Very good examples. To better grasp what I’m getting at avoid the design-oriented agencies and instead look at the work of the more strategic brand consultancies such as Landor, Interbrand, Futurebrand, The Brand Union, Moving Brands, Siegel+Gale, Saffron etc. Pretty awesome. Negative space is definitely something that is very difficult to work with, so kudos to the designers. Starbucks discovered this after they expanded too rapidly diluting their brand equity with their customers and now everything they do is focused on building that trust again. But on forums like this one, criticisms by other designers should be backed up with reasons as to why (in my humble opinion). Google “Henry Ford signature” and you’ll see what I mean. Drawings. I find it very crisp. Even at their simplest, the designs are astonishing and clever. You certainly have few of my favorites in this post. But most of them are awesome – but i don’t get the WWF logo – it’s a cute panda and with lots of imagination i could spot a ‘W’ or two, but where is the ‘F’ ? As a designer I understand the value in a branding project and the power in strategic planning to better communicate that value to it’s target market. Update: Not necessarily utilizing negative space, but I had a similar moment when I first realized the Milwaukee Brewers logo was an M and B. The FedEx arrow is great – never noticed this! http://gridirongoddess.files.wordpress.com/2009/07/big-ten-logo.jpg, http://www.daveburdon.com/#208937/H-Electrics, http://www.daveburdon.com/#243720/Scottish-Emergency-Dental-Service. I always liked Surface Magazine’s logo: Article from logodesignlove.com. http://www.fm-base.co.uk/forum/attachments/football-manager-2014-manager-stories/477117d1390495876-liverpool-f-c-5-year-project-canterbury.jpg. Thanks I see the knife in the blade logo now :). Organising principle. Starbucks is a brand not entirely reliant on it’s logo, although by the new treatment it may well become too reliant on the symbol but at least it now has the potential to become iconic in a Nike, MacDonald’s or Apple kind of way. If you can’t the heat, don’t be a graphic designer. If you are going to put your work out there, then you MUST be able to accept whatever criticism is going to be said about it. 2. And to be able to see a ‘pooping’ bird maybe says a lot more about your own imagination that it does about Ryan’s supposed lack of understanding of the brief given. Big thank you! Awesome logo’s, especially the Dolphin House and panda logo! Explore. Amazing! People who are upper class and have lots of money know one thing better than most – the value of their time. @ Josef – I can’t see a skull either? The Hartford logo is my favorite. All too often, we hear clients come back with ‘I don’t like it’, and that’s acceptable from a client who doesn’t understand why they don’t like it! It is clever, but I have to agree with Dylan… I see a pooping peacock. I think in this cases, and brandmark maybe is not suitable. Yep, it's the bits you leave blank and a lot of the time what you decide to leave blank is as important as what you fill with details. These all are awesome logos. It’s giving me great ideas about how to incorporate something from an old logo into a new one without just changing the external shape. Just a heads up, Landor developed the new FedEx identity, not Lindon Leader. Also… This is an amazing collection David. Less is more! But i’ll still go with Yoga Australia – great thought + execution! Hey I think you should add the forumla 1 logo. Thanks for sharing this, I was just told about this website, and in complete love with it right now! My comment is not a slight or an insult to the work, it is just an unfortunate thing that the designer who gets so involved in their work may miss. I worked on the Consignia brand. A clever logo, yes. Here’s one I designed for our company…. This post on negative space logos is one of many favorites! Article from logodesignlove.com. It speaks to the values of the company. Led Zeppelin released Zeppelin IV with no name or title on it, which is certainly a form of negative space. I would have to go with the Guild of Food Writers. They’re all brilliant but Recycle Taiwan and Knoll are my favourties here! I’ve always thought Brand Union’s was fantastic. Showing them how you are different is the goal. It’s not a monogram. Duly added. Here’s a selection of logos that make good use of what’s not there. Perfect timing :) just doing a branding brief at uni, Guild of Food Writers my fave, never seen the Blade one before, nice! Man and His Mark, 1970. Very well thought out. My decisions are influnced by my interest in typography… :). That doesn’t mean you can’t use them and make them work in a meaningful way, but that using your negative space adds a dimension that can make up for details and color if you choose to keep them to a minimum. Telling people why you are different is just the start. This is inspiring! A logo such as Snooty Peacock, as clever as it is, is too much of an end in itself as far as branding goes. That’s the point. Logo And Identity. Jan 26, 2013 - It's tough to beat some clever use of negative space. Not only does it make you see something that isn’t there. You should add a Big 10 Logo here, too. What I see is a nice clever logo for a small-alternative-jewelry-shop. Good work. BTW, I never noticed the My Fonts hand before. Create a symbol by combining letters. And I didn’t see the hand in the MyFonts logo either. We argue, laugh and cry together. Congratulations! Very good selection David, I enjoyed it very much. Good of you to visit. Here’s a selection of logos that make good use of what’s not there. Thanks for the post. You cheeky devil. An issue might then be whether or not Snooty Peacock’s consultants are qualified to make this distinction. Goodness knows how many you’re up to now. Certainly looks like it. Thanks for this article! A logo-based approach to taking the business beyond a boutique brand does sometimes work but it is very hard work. 5 years on and they still look brilliant. The mermaid has been rendered in a relatively objective way. I have to say the WWF logo is still one of my all-time favorites. Article by Kenny Ma. These businesses need good design, recognizable design, appropriate design, based on a truth about their business that gives them the tools to tell their brand stories. It’s not US he needs to please! In football, when “The Big Ten” added another and became eleven, they revised the logo. Wow, that was really good. Marc, thanks also for commenting. @David Airey – if it’s “just a panda” then there is no secret reveal, i.e. Wow! I seem to recall that FedEx have had the same logo for years, so maybe using negative space is also a solution to needing a logo rehash every decade! Some of them were really clever. Courtesy of the thinkers at Wolff Olins, there are three schools of thought and/or stages in brand identity and brand identity development. I’ll try to improve my design now with this ideas. Reddit has thousands of vibrant communities with people that share your interests. I do like the fact that the images are in black and white, placing more emphasis on the use of shapes. That is the most hideous hand i have ever seen. That kind of meaning goes beyond the features and the benefits of the product. A trained designer goes through hundreds of crits in school, having work torn apart to the most minor detail. It makes people look twice. Any logo is only a logo, doesn’t matter whether it’s beautiful, clever, ugly or evocative. Feb 16, 2019 - It's tough to beat some clever use of negative space. Nice collection david. Brandmarks are intelligent, logos are, at best, only clever. I always show my work to another pair of eyes that has no involvement to get their opinion. I think logos that involve negative space are the ones that wow me the most. University of Portland’s logo is a good example too – the white space in the middle is supposed to represent the willamette river. In simpler words, a negative space logo design is a design that uses an image’s background to depict another image. And the peahen does not have the colourful flock! Design is now in complete submission to brand consulting for those who care enough to think about why and how this is the case. Safari Into Africa. Really great logo designs, all lovely and I really enjoyed yoga Australia, Thank you! Design. if you go to their website, it is slightly different and they have offset the letter a. Look, I’m fully aware of the benefit of feedback and constructive criticism, in 15 years of Graphic Designing, I’ve had my fair share of critique, and you learn from it, of course you do! Jan 26, 2013 - It's tough to beat some clever use of negative space. Great post,some really clever and inspirational logos. Jordan, it’s the negative space that completes the image of the panda. Surely had a friendly chuckle at the timeless FedEx example; but I think my favourites are the Martin Newcombe and Guild of Food writers. A significant brandmark, no. amazing!! I think the Ryan Biggs one is pretty clever – simple yet effective. I subscribe this logolovedesign site and i have to say that this is my most favorite post so far…They are unbelievable..i like the logo of “human” the most…it’s super!!!! Starbucks has many other types of marks that make up it’s brand experience. Thank you for posting this amazing collection. Loved Egg & Spoon…all are great though! Definitely the Recycle Taiwan one. Negative space in a design is the one that the designer leaves vacant without creating anything in it. Saved by Erratic Fox (@erraticfox). Try looking at the back-leg in isolation. I often wonder if we shouldn’t play around with ours. classic. But I’m concerned that I first saw a pooping peacock :|. All I would like to finally add is this. Jun 19, 2020 - It's tough to beat some clever use of negative space. Once again thanks for the fine gallery of design essays. But no matter me liking it or not, why is FedEx in this list? A logo doesn’t make or break a brand. Even turning a logo design sideways or upside down may produce an unwanted visual that you would have never have seen until someone else did. I agree it’s hard to pick a favorite, but when I saw the Yoga Australia logo, I drew in a quick breath – its brilliance took me by surprise. A great compilation of negative space logos. Another welcome reminder, Victor. The Yoga australia has the australian map in it, right? – where did Tasmania end up each of us across oceans and continents for travel and romance …. You certainly have few of my favorite hockey logos a collection was looking for hidden images in I..., feel free to have a great effort behind the elaboration as others a... 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